>>> Gulp. This page has not been updated recently. Proceed at your own risk.
OUTDOORS.ORG | 2015–2019
SEO STRATEGY
When I arrived at AMC, there was no SEO strategy in place. After implementing a shiny new set of best practices, our front-page Google search returns have included: Leave No Trace for fat bikes // bike camping // quiet water paddling // stargazing new England
48 HOURS PROJECT
When free tools like the Knight Lab’s Timeline exist, how could we not use them? It was a beast of a project, but I couldn’t be prouder of this effort that brought all facets of AMC together. (See the print version.)
HOMEGROWN.ORG | 2012–15
FACEBOOK
Despite the social network doing its darnedest to squash organic reach, HOMEGROWN.org hit 50,000 followers in 2014, a major milestone and a tenfold increase under my tenure.
E-NEWSLETTER
Even with the advent of Google’s sorted inbox, HOMEGROWN.org’s e-newsletter maintained an open rate nearly 2 percent higher than the nonprofit industry average.
TWITTER
To keep things fresh for HOMEGROWN.org’s active, engaged users, I experimented often, including live-tweeting my first time making mole.
NEW CONTENT MODELS
I loved thinking strategically about new ways to promote fresh food from family farmers. The weekly CSA Cookoff was one of my favorite content marketing efforts. See: greens and beans burger // rhubarb barbecue sauce // quick, cold chard curry // Also: MYN, Young & Green, What’s In
HOMEGROWN 101s
I created a style guide and brought some polish to this how-to series, delivering original, highly targeted content. See: Soft Pretzels 101 // Homemade Harissa 101 // Kitchen Staples Checklist 101
AND MORE 101s
Thanks to members’ enthusiasm and my careful assigning, editing, and curating, we produced unpaid, user-generated content rivaling the work of pro freelancers. See: Hosting a Food Swap 101 // Building Community 101 // Food Recovery Program 101
SPOTIFY PLAYLISTS
My themed playlists include this top-rack Thanksgiving soundtrack that led to an invitation for a local guest DJ spot.
BOOK CLUB
As a college lecturer, I couldn’t always get my students to do their reading. But HG members read a 480-page book and met online weekly to discuss it. Pretty cool.
UPCYLCED CONTENT
To keep HG’s voracious audience fed, I always kept an eye out for fun ways to bundle and reuse content: Weeknight Wonders // The United States of Thanksgiving
CHICAGO MAGAZINE | 2007–12
AUDIO SLIDESHOW
I collaborated with Chicago’s fantastic former web editor for “Voices at the Market,” a companion to my food desert story that brought voices alive.
E-NEWSLETTER
Chicago Guide, the CRMA-award-winning weekly e-newsletter I conceived and produced, featured interviews with the likes of Peter Sagal and Sarah Vowell.
EXCLUSIVE AUDIO
I scored permission to share an exclusive preview of a Chicago band‘s new album.
• SLIDESHOW
• TASTE TEST PDF
I had fun getting creative with web extras tied to my CRMA-nominated beer package.
ONLINE SCOOP
Chicago‘s website gave me a chance to break news, not a common occurrence for a monthly magazine.
VIDEO
Each year we produced companion videos for Chicago‘s singles issue—the magazine’s largest annual traffic generator.
